Selletto Pro vs Marmalead
Marmalead is the original Etsy SEO tool — it has been helping sellers with keyword research longer than almost anyone, and it remains one of the most focused, polished keyword workflows available, now with an AI SEO coach layered on top. Selletto Pro approaches the same goal (more sales) from the opposite end: instead of forecasting which keywords might work, it measures whether the changes you made actually worked. Here is a fair look at both.
Marmalead pricing and features below were checked from public sources in August 2026. They change — verify current details on Marmalead's own site before deciding.
Pricing
Selletto Pro
- Free — $0Free forever — 1 shop, 25 AI credits/month
- Starter — $19/mo$15/mo billed annually · 14-day trial
- Pro — $49/mo$39/mo billed annually · 14-day trial
- Agency — $129/mo$99/mo billed annually · includes API access
Marmalead
- Entrepreneur — $19/mo$15.83/mo billed annually · 14-day free trial · single plan, all features
Feature by feature
| Feature | Selletto Pro | Marmalead |
|---|---|---|
| Etsy search-volume estimates | —Deliberate — see the note below on why no tool has real Etsy volume data | ✓Estimated figures |
| Keyword research & brainstorming | ~Competitor-aware tag intelligence for listings you own | ✓Core strength — search/engagement/competition grades, brainstorm tools |
| Keyword trend forecasting | — | ✓Seasonal/forecast views per keyword |
| Listing audits / SEO grades | ✓AI-scored with per-suggestion rationale | ✓Letter-grade listing analysis |
| AI title/tag/description generation | ✓Credit-metered, applied directly to your listings | ✓AI SEO coach writes titles, tags, descriptions |
| Revenue & traffic analytics for your shop | ✓Revenue, traffic, geo, conversion dashboards | —Keyword-focused; not an analytics product |
| Optimization ROI tracking (before/after proof per change) | ✓Applied suggestions tracked against measured views, favorites, and revenue | — |
| A/B testing with statistical significance | ✓Temporal lift measurement with p-values and confidence intervals | — |
| Cohort & repeat-buyer analysis | ✓ | — |
| Bulk edits pushed to Etsy (prices, tags, AI passes) | ✓Via Etsy's official API | — |
| Public developer API | ✓Agency tier | — |
| Chrome extension | —We operate exclusively through Etsy's official API under a commercial agreement | ✓AI SEO coach extension |
| Free plan | ✓Free forever, 25 AI credits/month | —14-day trial, then paid |
✓ full support · ~ partial · — not offered
About search-volume numbers
An honest note that applies to every tool in this category, including ours: no third-party tool has real Etsy search-volume data. Etsy does not publish it or expose it via API — every “searches per month” figure in any third-party tool is a modeled estimate. Etsy sells the real numbers itself through Marketplace Insights (unlimited with Etsy Plus, $10/month). Selletto deliberately does not show estimated search volume; we focus on what happens after you optimize — measured changes in your own views, favorites, and revenue. If search-volume estimates are central to your workflow, the tools on this page provide them and we do not.
Where Marmalead is stronger
- Keyword workflow: Marmalead's search/engagement/competition grades and brainstorming tools are a mature, focused keyword research experience that Selletto simply doesn't offer.
- Track record: Marmalead has served Etsy sellers for roughly a decade and its educational content (blog, podcast) is genuinely good.
- Simplicity: one plan, one price, everything included — no tier comparison needed.
- Its AI SEO coach produces paste-ready titles, tags, and descriptions quickly.
Where Selletto Pro is stronger
- Measurement: Selletto tracks every applied change against real views, favorites, and revenue — forecasting predicts; measurement verifies.
- Analytics: Marmalead is deliberately keyword-only; Selletto covers revenue, traffic, conversion, geography, and repeat-buyer cohorts.
- Direct action: bulk operations and AI suggestions apply straight to your Etsy listings via the official API.
- A free-forever tier to evaluate with your real shop data before paying anything.
Choose Marmalead if…
- Keyword research is the center of your workflow and you want the most focused tool for it.
- You value a long track record and a single, simple plan.
- You want keyword seasonality/forecast views.
Choose Selletto Pro if…
- You want to know which of your optimizations actually moved sales, not just which keywords look promising.
- You want shop analytics (revenue, conversion, cohorts) in the same tool.
- You want a free tier to start with.
The honest verdict
Marmalead and Selletto barely compete, despite both wearing the “Etsy SEO” label. Marmalead is upstream: pick better keywords before you write the listing. Selletto is downstream: change the listing, then prove what the change did. At $19/month vs. Selletto's $19 Starter, the honest question is which half of the problem is costing you more sales today. Sellers with strong instincts but no measurement discipline get more from Selletto; sellers who struggle to find keywords at all get more from Marmalead.