Selletto Pro vs eRank
eRank is the biggest name in Etsy SEO tooling, and it earned that position: the broadest keyword database in the category, a genuinely useful free plan, a large education library, and an entry price almost nothing else matches. Selletto Pro is a different kind of tool — it optimizes the listings you already have and proves whether each change worked. Many sellers who use Selletto also use eRank (or Etsy's own Marketplace Insights) for keyword discovery. Here is where each tool is actually stronger.
eRank pricing and features below were checked from public sources in August 2026. They change — verify current details on eRank's own site before deciding.
Pricing
Selletto Pro
- Free — $0Free forever — 1 shop, 25 AI credits/month
- Starter — $19/mo$15/mo billed annually · 14-day trial
- Pro — $49/mo$39/mo billed annually · 14-day trial
- Agency — $129/mo$99/mo billed annually · includes API access
eRank
- Free — $0Limited daily lookups; includes the Chrome extension
- Basic — $5.99/moCore keyword tools, higher limits
- Pro — $9.99/moAdvanced keyword tracking, ~50 tracked competitors
- Expert — $29.99/moFull suite, ~200 tracked competitors, trend tools
Feature by feature
| Feature | Selletto Pro | eRank |
|---|---|---|
| Etsy search-volume estimates | —Deliberate — see the note below on why no tool has real Etsy volume data | ✓Estimated figures |
| Keyword research & brainstorming | ~Competitor-aware tag intelligence for listings you own | ✓Core strength — large keyword database |
| Competitor tracking | ~Market intelligence signals inside AI analysis | ✓5–200 tracked shops depending on plan |
| Listing audits / SEO grades | ✓AI-scored with per-suggestion rationale | ✓Rule-based audit reports |
| AI title/tag/description generation | ✓Credit-metered, applied directly to your listings | ~AI helpers on paid plans; copy-paste workflow |
| Revenue & traffic analytics for your shop | ✓Revenue, traffic, geo, conversion dashboards | ~Sales/rank trackers, lighter analytics depth |
| Optimization ROI tracking (before/after proof per change) | ✓Applied suggestions tracked against measured views, favorites, and revenue | — |
| A/B testing with statistical significance | ✓Temporal lift measurement with p-values and confidence intervals | — |
| Cohort & repeat-buyer analysis | ✓ | — |
| Bulk edits pushed to Etsy (prices, tags, AI passes) | ✓Via Etsy's official API | — |
| Public developer API | ✓Agency tier | — |
| Chrome extension | —We operate exclusively through Etsy's official API under a commercial agreement | ✓eRank Sidekick — free with any account |
| Education library & community | ~Written help center; smaller and newer | ✓eRank University, active community |
✓ full support · ~ partial · — not offered
About search-volume numbers
An honest note that applies to every tool in this category, including ours: no third-party tool has real Etsy search-volume data. Etsy does not publish it or expose it via API — every “searches per month” figure in any third-party tool is a modeled estimate. Etsy sells the real numbers itself through Marketplace Insights (unlimited with Etsy Plus, $10/month). Selletto deliberately does not show estimated search volume; we focus on what happens after you optimize — measured changes in your own views, favorites, and revenue. If search-volume estimates are central to your workflow, the tools on this page provide them and we do not.
Where eRank is stronger
- Price: at $5.99/month for Basic (with a usable free tier), eRank is one of the cheapest paid tools in the category — a third of Selletto's Starter price.
- Keyword breadth: if your workflow starts with “what should I make / what should I target,” eRank's keyword database, trend tools, and top-seller research are far ahead of anything Selletto offers.
- Maturity and community: eRank has been around for years, has a large user community, and an extensive education library (eRank University).
- The Chrome extension puts data directly on Etsy pages while you browse.
Where Selletto Pro is stronger
- Proof, not guesses: Selletto tracks each applied optimization against measured views, favorites, and revenue — eRank tells you what might work; Selletto tells you whether it did.
- A/B testing with real statistics (p-values, confidence intervals), unique in this category.
- Deeper shop analytics: revenue, traffic, geography, conversion, and cohort/repeat-buyer analysis.
- Direct action: bulk price/tag updates and AI passes are pushed to Etsy through the official API — not a copy-paste workflow.
Choose eRank if…
- You are researching what to sell or which keywords to target, before optimizing.
- You want the lowest possible price for keyword data.
- You want an on-page extension while browsing Etsy.
Choose Selletto Pro if…
- You already have listings and want to systematically improve them — and know which changes actually worked.
- You want analytics depth (cohorts, conversion, geography) beyond rank trackers.
- You want changes applied to Etsy from the tool rather than copy-pasted.
The honest verdict
These tools overlap less than the category suggests. eRank is a research tool: what to make, what to target, what competitors do — and at its price, it is easy to justify alongside anything else. Selletto is an optimization-and-proof tool for the shop you already run. If you can only buy one and you're pre-launch or keyword-hunting, buy eRank. If your problem is “I keep tweaking listings and can't tell what's working,” that is precisely what Selletto was built for.