- New
A/B Testing, rebuilt end to end
Test titles, tags, prices, and descriptions on your real listings. Selletto rotates each variant live in fair one-week windows, measures what each version actually earned, and reports results as a plain-language probability — "this variant has an 87% chance of beating your control" — that's meaningful at Etsy traffic levels and safe to check daily. Includes a rotation timeline of exactly what was live when, optional auto-promote for decisive winners, AI-suggested test variants, and a hard guarantee: your listing always ends on the winner or your original — never stranded mid-test. PRO plans and above.
Read how temporal testing works → - New
Customers page
A dedicated customer list built from your order history: repeat buyers, purchase histories, and per-customer detail with item titles and personalization. List view on STARTER, full profile drill-down on PRO and up.
- New
Shop Brief on your dashboard
An AI-written digest of what changed in your shop and what deserves attention — daily on paid plans, weekly on free. It costs no AI credits and lands in the dashboard's right column with a notification when fresh.
- Improved
Orders show products and buyers
Order rows now show the purchased items (linked to your listings) and the buyer's name — replacing the permanently blank email column Etsy never populates. Customer analytics now recognize repeat buyers correctly.
- Fixed
Seasonal Trends works again
The Seasonal Trends page was showing an empty timeline regardless of data. It now generates a real trend calendar per category (cached weekly, so revisits are free) with working reminders.
- New
Dark mode
Full dark theme across the entire dashboard — toggle it from the navbar. Follows your system preference by default.
- New
Social publishing with Pinterest
Connect Pinterest and schedule pins for your listings straight from Selletto, with optional AI-written captions. PRO plans and above.
The changelog starts August 2026 — earlier releases predate it.